Summary of readings Essay Example | Topics and Well Written Essays - 750 words

Summary of readings - Essay Example At this time the government also started taking other initiatives regarding the social rights of the people. The government started allocating a certain amount of budget for social security, which was yet another significant contribution to the social rights of the people. Currently Japan is facing a serious problem of population decline. The population growth rate of Japan has been declining for three years in a row. As announced by the Japanese government the population decline in 2012 was 212,000, which has not been recorded before in Japanese history. The number of children born in Japan has fallen drastically. According to projections made by the Japanese government, if the current decline in population continues then the Japanese population in 2030 will decline from 127.5 million to 116.6 million. The number of aged people in Japanese population surpassed over 30 million in 2012, which was yet another record. The number of increased elderly population means that the government has to increase the health expenditure in order to help the aged with their health issues. The government also has to pay certain amount of money to the aged which will further burden the national exchequer. The trend of taking interest in human rights began in 20th century, when a drastic increase in the social welfare activities of the state was seen. Major amount of the Japanese annual budget was allocated to health insurance for its people. It was at this time that labor union started emerging whose mere concerns was to rise the demands of the workers and speak for any kind of violation in labor rights. The Japanese employers also started introducing medical insurances that were given to the prominent employees of the company. All these events were contributions to the rights of the employees and to humanity as whole. The Japanese government while designing the human rights policies follows the Universal Declaration of Human rights. The policies implemented by the Japanese gover nment and employers are somewhat a successful contribution to the human rights, however there are certain drawbacks associated with it. The Japanese government has failed to make people understand the true meaning of human rights. However it is the major focus of the government to protect the social rights of their citizens and for this purpose the policies of the government are being updated, based on the changing demand of the population. The current alarming issue for the Japanese government is the decline in birth rate. There are several reasons behind this decline in birth rate. One of the reasons is low pay rates in Japan because of which the married couple usually works more. They are also aware about their increasing needs and that they have to work more if they want to afford more than the basic necessities. Therefore Japanese couples do not desire for more children. This is one of the main reasons of low birth rate in Japan. The other reason is that because of high literac y rate in Japan the Japanese women easily find well paid job which makes them less dependent on men for their needs. This further oppresses their need for a husband. The increasing number of old age population also highlights the issue of decreased labor force in Japan. The number of people in the Japanese labor force is predicted to decrease in the coming years. This can be a drawback for the Japanese

Childrens products Essay Example | Topics and Well Written Essays - 3000 words

Childrens products - Essay Example It is for this reason that 8% teenagers of the United States have some portion of their money invested in futures and stocks (Lindstorm, 2004). Almost 20% have their personal checking accounts and 70% love using a credit card if the parents allow it (Lindstorm, 2004). It is hard to argue that global kids segment does not exist when this generation spends over $150 billion a year. And that is not it, they also control another $150 billion through influencing what their parents are buying for them. Martin Lindstorm writes in Brainchild that the money which the new generation is spending is unprecedented, which is why every marketing director needs to allot money for this niche (Sudworth, Cray and Russel, 2007). The 21st century is full of information overload. The new generation is being fed a steady diet of information 24 seven. This information is changing the way they perceive the world and shaping their behavior. The global kids segment is the product of technological advancements. They use mouse, computer screens, smart phones, tablets and other gadgets to see the world. Toddlers now understand icons before they can even start to read. Smart phone manufacturers and app developers specifically target their marketing strategies to toddlers. They can play with the smart phone, listen to the funny sounds but they do not know that the icons and marketing tactics are targeting their subconscious and effecting their decision-making behaviors. The new generation thinks in terms of megabytes and screen resolutions the same way the previous generation used to think in terms of memorizing football scores and doing wheelies on bicycles (Lindstorm, 2004). If the marketing directors need to target global kids’ segment they need to think the way this generation thinks. They need to understand that the new generation is very different from the older generation because they have no hindrances in fully embracing the digital media. Electronic media has